Biography of Mrs. Sweta Aggarwal

Founder Profile – Mrs. Sweta Aggarwal

Mrs. Sweta Aggarwal, Co-Founder & Chief Marketing Officer (CMO) of KYPTEC® Lifestyle, is the creative strategist behind the brand’s bold identity and worldwide presence. With an MBA from the University of Mumbai and specialized certifications in digital strategy, branding, and consumer engagement, she has built a marketing vision that places KYPTEC® at the intersection of technology, lifestyle, and culture.

Sweta’s journey began with a realization: audio is not just about performance—it is about identity, community, and expression. While global players dominated the premium audio space, very few spoke directly to India’s youth. This insight shaped her mission to co-create a brand that blends studio-quality engineering with aspirational design, making every product a lifestyle essential.

As CMO, she has led brand storytelling, digital-first campaigns, and influencer collaborations that resonate strongly with Gen Z and Millennials. Her leadership has accelerated KYPTEC®’s international growth across Asia, Europe, the Middle East, and North America, positioning it as one of the first Indian lifestyle audio companies to challenge global giants.

Beyond marketing, Sweta plays a vital role in product innovation, consumer insights, and cultural trend mapping, ensuring each launch reflects the evolving aspirations of modern users. Her vision is to build not only a brand but also a movement that amplifies the soundtrack of a generation while proudly carrying the Indian identity to the global stage.

Brand Profile – KYPTEC® Lifestyle

KYPTEC® Lifestyle, a registered trademark of BalaJi MicroTechnologies Pvt. Ltd. (a unit of the B.B. Group of Companies), is India’s premier wireless audio brand that blends innovation, lifestyle, and global ambition. Based in New Delhi, KYPTEC® represents a new wave of Indian companies excelling in global markets.

Founded by Nitin Aggarwal and Sweta Aggarwal, the company’s mission is to deliver studio-grade clarity, futuristic wireless technology, and bold youth-driven designs.

Product Ecosystem:

• Over-Ear & On-Ear Headphones – Designed for deep bass, clarity, and long comfort.

• Gaming Headsets – Surround sound and ergonomic builds for immersive gaming.

• Wireless Earbuds & ANC Earphones – Stylish, lightweight, and hybrid lifestyle-ready.

• Lifestyle Audio Gear – Crafted for travel, fitness, creativity, and work.

Every KYPTEC® product is designed in India with a global vision, featuring Hybrid ANC/ENC, fast charging, long-lasting battery, and ergonomic comfort—delivering more than audio devices, but true lifestyle experiences.

Mission & Vision – KYPTEC® Lifestyle

Vision – The KYPTEC® Dream
“Engineered in India. Loved Worldwide.”
KYPTEC® aims to be more than an audio brand—it envisions becoming a global lifestyle movement where technology, fashion, and identity converge.

Mission – The KYPTEC® Way

• Provide unmatched sound with Hybrid ANC/ENC and studio clarity.

• Build youth-centric lifestyle products that combine fashion with function.

• Expand global presence across Asia, Europe, the Middle East, and North America.

• Integrate seamlessly into everyday life—fitness, travel, gaming, and work.

• Scale into a global powerhouse, targeting $125M+ turnover within 1–2 years.

At its core, KYPTEC® is innovative, youth-driven, and unapologetically Indian, redefining the future of sound.

Address & Website

Corporate Headquarters
BalaJi MicroTechnologies Pvt. Ltd.
(A Unit of B.B. Group Of Companies)
Unit No: C-79, Upper Ground Floor,
DDA Sheds, Okhla Industrial Area,
Okhla Phase – 1, New Delhi – 110020, INDIA

Email: [email protected]
Mobile/WhatsApp: +91-9319255113
Website: KYPTEC® Lifestyle – Founders